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The Eighth Annual POPS Ball Invitation Suite

This invitation suite is based off of Truman Capote’s party of the same name. This masquerade kicked off the 2021-22 season with an intimate concert, dinner, and an evening of dancing to The Philly POPS BIG Band.

Art direction: Karen Corbin

Designer: Will Farr

Institution: The Philly POPS

Fetter & Air with the Mendelssohn Chorus of Philadelphia

FETTER & AIR was an immersive recorded sound installation at the Rail Park in Philadelphia.

The final pieces consisted of a postcard mailing campaign, outdoor signage at the Rail Park, and digital assets.

Art direction: Flo Gardner

Designer: Will Farr

Client: The Mendelssohn Chorus of Philadelphia

Digital and Web Advertisements

SEPTA Ads for The Philly POPS

These animated video advertisements were featured on subway platforms, bus stop video walls, Dilworth Park, and the video screens on the SEPTA regional rail.

Art direction: Karen Corbin

Designer/Animator: Will Farr

Institution: The Philly POPS

The Philly POPS 2018-19 Season Preview

The Philly POPS 2018-2019 Season line-up came to life with name talent and unique, varied musical experiences. Maestro Michael Krajewski, the talented and amazing Philly POPS Orchestra, the one hundred fifty-member Festival Chorus and the very best guest vocalists featured in the 40th Anniversary Season for the POPS.

Art direction: Karen Corbin

Designer/Animator: Will Farr

Institution: The Philly POPS

Bloodbath Bath Kit Packaging

Packaging Award
The Best Black Packaging Designs

Bloodbath is a bath kit that rejuvenates your body with the blood of youthful virgins. It features blood red foil, as well as medieval woodcuts to reinforce it's vampiric inspiration.

Art Director: Paul Sheriff

Designer/Illustrator: Will Farr

Institution: Tyler School of Art, Temple University

Artisanal Mescal Liquor Packaging

Sacrifice is an artisanal Mescal for hard working people. We may have to sacrifice our time and money, but no one should have to sacrifice the quality of their drink.

Won a Merit Award in the HOW Fall 2017 Promotions and Marketing Design Awards.

Art Director: Paul Sheriff

Designer: Will Farr

Institution: Tyler School of Art, Temple University

SGM at the Fox School of Business

These select digital and print pieces were made for the Strategic Management Department at the Fox School of Business. The department was made up of Management Consulting, International Business, and the Innovation and Entrepreneurship Institute. The majority of the work was print flyers, brochures, and calendars.

Art Direction:

Erin McShea and Lindsay Clark

Swatara Park Rebrand

Swatara Park was an amusement park that my family used to own and operate from 1938-1971. This project is a reimagining of the park—bigger and better—for a modern reopening. To show this, I created a map, food packaging, and an app for the park, as well as several comps and mockups to showcase other visual elements of the park.

Art Director: Paul Kepple

Designer/Illustrator: Will Farr

Institution: Tyler School of Art, Temple University

Philly Naked Bike Ride Animation

This animation is made to inform and encourage people about the Philly Naked Bike Ride that takes place each year.

Art Direction: Sean Brodbeck, Dermot Mac Cormack

Animator/Illustrator: Will Farr

Institution: Tyler School of Art, Temple University

Medical Marijuana Packaging

Amerijuana is a medical Marijuana packaging product that celebrates the natural environments of some of the U.S. states with more relaxed legal positions on Marijuana.

Art Director: Paul Sheriff

Designer: Will Farr

Institution: Tyler School of Art, Temple University

Concussion Puzzle

Traumatic brain injuries are puzzling. Simply one is enough to cause irreparable mental health defects. Further cranial injuries are likely to compound any detrimental effects. Concussed seeks to piece out the numerous concussions that one brave designer sustained and overcame in his quest to graduate, and convey how one may find a piece of themselves missing after a concussion.

Art Directors: Melissa McFeeters, Dermot Mac Cormack

Designer/concussion survivor: Will Farr

Institution: Tyler School of Art, Temple University

Organic Cereal Packaging

Art Director: Paul Sheriff

Designer: Will Farr

Institution: Tyler School of Art, Temple University

Forks of Nature Restaurant Identity

This project required designing and branding an entire restaurant from scratch. To effectively execute the disaster aesthetic, each menu entry, beer bottle, and take out collateral were styled in weather related imagery and terminology. The conclusion of this project was producing a branding standards manual to explain the thought process going into every aspect of the brand.

Art Director: Kelly Holohan

Designer: Will Farr

Institution: Tyler School of Art, Temple University

40 Days In Rome Spreads

While studying abroad in Rome for a collaborative design workshop, we created conceptual spreads based on the sites we visited: The Coliseum, San Clemente, San Sebastiano, and St. Peter's Basilica. 

I wanted to try a different style for each location, so ended up using a wide arrange of techniques and even experimented with hand drawn type.

Art Director: Paul Sheriff

Designer/Illustrator: Will Farr

Institution: Temple Rome, Temple University

Posters Against Ebola

This poster uses the letterforms of "Ebola" and "Fear" to illustrate a skeleton, which was sold at the gallery exhibition "Posters Against Ebola" to support Doctors Without Borders.

Client: Doctors Without Borders

Art Director: Kelly Holohan

Illustrator/Designer: Will Farr

Institution: Tyler School of Art, Temple University

2021-2022 Philly POPS Season Brochure

The Eighth Annual POPS Ball Invitation Suite

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Fetter & Air with the Mendelssohn Chorus of Philadelphia

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Fetter & Air Postcard Mailer

Digital and Web Advertisements

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JOP Inquirer Entertainment Page Take-Over

SEPTA Ads for The Philly POPS

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The Philly POPS 2018-19 Season Preview

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The Philly POPS 2018-19 Season Preview

Bloodbath Bath Kit Packaging

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Artisanal Mescal Liquor Packaging

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SGM at the Fox School of Business

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Swatara Park Rebrand

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Philly Naked Bike Ride Animation

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Medical Marijuana Packaging

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Concussion Puzzle

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Organic Cereal Packaging

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Forks of Nature Restaurant Identity

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40 Days In Rome Spreads

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Posters Against Ebola

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