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Swatara Park Rebrand

Swatara Park was an amusement park that my family used to own and operate from 1938-1971. This project is a reimagining of the park—bigger and better—for a modern reopening. To show this, I created a map, food packaging, and an app for the park, as well as several comps and mockups to showcase other visual elements of the park.

Art Director: Paul Kepple

Designer/Illustrator: Will Farr

Institution: Tyler School of Art, Temple University

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4.18 final map layout.jpg
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Mobile-App-Screen-Mockups.jpg
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height chart.jpg
bathroom door single.jpg
bathrooms.jpg
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Bus Design Mock-up.jpg
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sweater.jpg